Services / The Growth Engine Assessment
Your marketing team isn't broken — it's disconnected. And nobody's measuring the cost of that.
For B2B companies where marketing isn't failing, it's disconnected — whether you haven't made your first marketing hire yet, one person is wearing every hat, or a team of up to twelve is running brand, demand gen, and sales support with no shared system connecting what one piece learns to what another does next.
Who this is for
When marketing is everyone's part-time job, but nobody owns the whole.
Maybe marketing is still sitting with the founders. Maybe one marketer is juggling brand, demand gen, product launches, and sales support alone. Maybe a small team is doing real work in every area — and growth still feels harder than it should. The problem at this size is rarely effort or talent. It's that the seven functions every marketing org needs to run are either missing entirely or living in one overstretched person's head — with no shared system connecting them. That gap has a cost, and this engagement puts a number on it.
How it works
Three phases, one connected system.
Phase 1
Assessment
A structured diagnostic against the seven functions every marketing org actually needs to run — sensing the market, focusing on the right bets, designing the work, orchestrating across teams, attracting demand, executing campaigns, and learning from what happened.
At this size, some of the seven are running, some are running on autopilot inside one person's head, and some don't exist yet — and that's normal. This phase maps which is which: where the handoffs break (or were never built), where customer intelligence lives in one place and never reaches the decisions it should inform, where campaigns get built without a shared brief, and where results get reported but never feed back into the next round of planning.
Output
A scorecard identifying exactly where the disconnects live and what each one is costing.
Phase 2
Discovery & prioritization
Not every gap gets fixed at once — and at this size, you can't afford to fix the wrong one first. This phase goes function by function — talking with the founders, the seller, and the marketer wearing five hats — to find which fix unlocks the others, and which one you're actually positioned to execute first.
The output isn't a wish list. It's a sequence, ranked by impact and by what's realistic for your team, budget, and bandwidth right now — including what your first or next marketing hire should own on day one.
Output
A prioritized roadmap with a clear first move, and the internal business case to support it.
Phase 3
Growth engine build
The system gets built — shared visibility, clear ownership of every function, and a structure simple enough for one person to run but solid enough to scale into a team, so the whole thing doesn't drift back into guesswork once the initial fixes are in place.
Scope is set entirely by what Phase 2 surfaced, not a standard package.
Output
A marketing function — one person with a system behind them or a team of twelve — that runs as one connected engine instead of disconnected pieces.
The goal isn't more marketing. It's a marketing function — whether it's one person or twelve — that runs as one connected engine instead of disconnected pieces.
Next step
Find out what the disconnects are costing you.
Every engagement starts with a strategy conversation — no pitch deck, no standard package. If the Growth Engine Assessment isn't the right fit, I'll tell you what is.