The growth operator founders hire when marketing has stopped producing revenue.

I work alongside founders and CEOs to clarify positioning, align sales and marketing on one revenue plan, and build the systems that create predictable pipeline — without the cost or commitment of a full-time executive. You get an executive seat in weeks, not quarters, at 40–70% less than a full-time CMO.

Portrait of Staci Cretu

When Founders Call

They don't call me to run campaigns. They call when growth is stuck.

  • Growth has slowed and you can't tell where marketing is broken
  • Marketing isn't producing pipeline that keeps pace with sales targets
  • The founder is still leading marketing and it's a bottleneck
  • Sales and marketing blame each other and no one owns GTM
  • Positioning no longer resonates with buyers
  • You're preparing to raise capital, enter a new market, or replace a CMO

What I Own

A full executive seat — strategy through revenue.

I sit at the leadership table and own commercial strategy the way a full-time CMO would. The team, the budget, the cadence, and the numbers reported back to the board.

  • Commercial strategy and KPI ownership
  • Positioning, category narrative, and messaging
  • Predictable pipeline and demand engine
  • Product & category positioning and launch
  • Hiring, vendor selection, and team leadership
  • Sales and marketing alignment on one revenue plan
  • Board, investor, and executive reporting
  • GTM operations and revenue tech stack

Industries

Sectors I work in across the site

Most prospects want to know one thing first: have you worked in my world? The answer is yes.

Cybersecurity
SaaS
Professional Services
Industrial Technology
Manufacturing
Staffing Technology
Architecture
Healthcare Technology
Logistics
Government

Engagement Structure

Cadence

1–2 days per week, weekly executive rhythm

Term

6-month minimum, most extend through year two

Investment

From $5,000–$15,000 per month based on scope

Ramp

In-seat in 2–4 weeks, not a 4–6 month executive search

Business Outcomes

Marketing that moves revenue.

  • Pipeline that keeps pace with growth targets
  • Positioning that sales and marketing both use
  • A category story analysts and buyers repeat
  • Sales and marketing operating from one revenue plan
  • Marketing accountable to revenue, not lead volume
  • A marketing function that outlasts the engagement
See Client Results

Ready for an executive at the table?

Two seats open for Q3. Start with a strategy conversation about where growth is stuck.

Book a Strategy Conversation