Case Studies

Business outcomes, not marketing accomplishments.

Each of these started with a business problem — stalled pipeline, positioning that no longer resonated, sales blaming marketing, or a founder who couldn't step away from the marketing seat. The work behind each engagement is executive, not tactical.

RunSafe SecurityCybersecurity

Marketing became accountable for revenue — and started producing it.

RunSafe had a category-defining product but marketing was speaking to engineers instead of the buyers who signed the contracts. Pipeline wasn't keeping pace with sales targets, positioning didn't resonate with CISOs and CIOs, and leadership had no clean read on what marketing was actually producing. Sales and marketing operated in parallel, not together.

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SkyIOSaaS

The company had outgrown its name, its story, and its structure.

A&E Engineering was a commodity name for a business that had grown into something far more distinctive. Two sister companies needed to merge into one brand, and the existing identity, messaging, and go-to-market plan no longer reflected the combined business or the buyers it was trying to reach.

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RocketReachB2B data · SaaS

An executive transition without losing pipeline or momentum.

RocketReach was between marketing leaders. The team had talent and agencies had capacity, but the connective layer between executive priorities, agency partners, and day-to-day execution was missing. A wrong-turn quarter would have cost real pipeline.

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SeeqIndustrial analytics

A multi-year commercial partnership operating from the inside.

Seeq needed a partner who could think across the full commercial program — not one channel — and operate inside the leadership team to deliver both short-term wins and durable growth in a technical, category-defining space.

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Leadership ConnectExecutive networking

No one owned go-to-market. So marketing wasn't moving the business.

Leadership Connect had marketing in motion but no owner for the commercial engine. Programs ran in isolation, ownership was unclear, and the team needed senior leadership to align the work to business goals. The founder needed an executive to hand marketing to.

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TimerackWorkforce technology

Positioning didn't resonate. Pipeline didn't scale. Both had to change.

Timerack had product-market fit in staffing, but marketing was tactical without commercial infrastructure. Positioning didn't differentiate, demand generation was ad hoc, HubSpot was underused, and there was no operating rhythm — leaving the company underprepared for product expansion in a competitive market.

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SAAarchitectsArchitecture & design

The reputation was decades ahead of the brand.

SAAarchitects had built a strong reputation across decades of work, but its brand, website, and business development infrastructure hadn't kept up. The identity no longer reflected the firm's capabilities, digital visibility was limited, and there was no centralized CRM or consistent executive thought leadership.

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Seeq ConneqtIndustrial analytics · Event marketing

A first-of-its-kind flagship event, sold out and now a recurring franchise.

Seeq wanted a flagship in-person moment that would unite its global customer base, elevate the brand beyond a software vendor, and create a venue for peer learning across process manufacturing. There was no prior event playbook, no identity, and no campaign infrastructure — and the business needed it to land.

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In their words

We first met Staci when we needed a new website designed. She and her team provided great guidance, suggestions and quick responses throughout the entire process. After several years, we still receive compliments on our website! She continues to monitor this to make sure that there are no breaches in security and it functions as it should. We were having issues with another consultant providing services for our social media and online presence. After reviewing with Staci, it became obvious a change was needed. Since we hired Staci for all of our online presence, social media posts and a monthly newsletter, the increase in activity, positive feedback and comments has far exceeded our expectations! She provides a clear plan well in advance of topics she recommends we address each month, what images she would like to include and how best to word these posts for the best search results. She is open to discussion on all options and crafts everything from our perspective. In a field where we are sometimes expected to be highly particular and critical, the image that Staci has expressed of our firm online gives our clients confidence in our services and has greatly contributed to our ongoing success!

Danika Dallam · Vice President, SAA Architects

Staci is the definition of a full stack marketing exec. She easily navigates discussions around the intricacies of managing a company's martech stack, campaign development, and marketing strategy creation. When I joined RocketReach, Staci helped me ramp and learn about all the great work her team has done. I was thoroughly impressed with her depth, dedication, thoughtfulness, expertise and professionalism. She has been amazing to work with and I would love to work with her and her team again!

Jennifer Chou · SVP, Marketing at RocketReach

Staci is a true professional marketer and she runs an amazing team that helped Verenia in our growth journey.

Vic Pellicano · CEO, Verenia

When I was with Sightline Systems heading up their sales and marketing activities, it was clear we needed a professional, no-nonsense marketing firm to help us build awareness, credibility and ultimately sales opportunities. I got that and much more from Staci and the team at UMW. During the evaluation process in selecting a marketing firm, it was clear how UMW would want to be integrated as our strategic partner. That set them apart. They proved that out immediately and consistently in the 3 years I worked with them. They re-imagined our website, our messaging, visibly stood up our thought leadership, and created blogs and collateral that resonated well throughout the industries we targeted. In addition to their creativity, their passion, and their collaboration, UMW was a fun company to work with.

Glenn Chamoff · Head of Sales, Sightline Systems

Staci stepped in on an interim basis to lead our marketing program. She did an excellent job kickstarting our overall program, coordinated between multiple agencies, and integrated directly into our leadership team. She helped tremendously strategically and operationally, and her team at UMW just get stuff done.

Scott Kim · CEO, RocketReach

Staci and her team bring energy, creativity and flawless execution to our GTM campaigns and events. With first hand experience over the past 3 years, I have seen her direct impact in driving Seeq's demand generation and partner marketing to deliver strong results. Staci and her team are outcome-driven and work seamlessly with our marketing team to deliver short and long term success that is sustainable.

Will Knight · VP of Partnerships, Seeq

As a one-person marketing team, I simply could not appreciate Staci & her team more! What started as a thorough strategy session turned into moving forward with a company rebrand. We had some very strict deadlines and lots of hoops to jump through, but Staci kept us moving forward without compromising time, budget or quality. I love what we created together and could not have done it without her support and experience!

Karrie Porter · Marketing and Communications Manager

Staci is exceptionally knowledgeable and provides a high level of service and support for all of our marketing efforts. Staci and her team take on a strategic and consultative approach when working with us and have been pivotal in executing our marketing initiatives.

Jennifer Bentzel · Marketing Director, Seeq

We first met Staci when we needed a new website designed. She and her team provided great guidance, suggestions and quick responses throughout the entire process. After several years, we still receive compliments on our website! She continues to monitor this to make sure that there are no breaches in security and it functions as it should. We were having issues with another consultant providing services for our social media and online presence. After reviewing with Staci, it became obvious a change was needed. Since we hired Staci for all of our online presence, social media posts and a monthly newsletter, the increase in activity, positive feedback and comments has far exceeded our expectations! She provides a clear plan well in advance of topics she recommends we address each month, what images she would like to include and how best to word these posts for the best search results. She is open to discussion on all options and crafts everything from our perspective. In a field where we are sometimes expected to be highly particular and critical, the image that Staci has expressed of our firm online gives our clients confidence in our services and has greatly contributed to our ongoing success!

Danika Dallam · Vice President, SAA Architects

Staci is the definition of a full stack marketing exec. She easily navigates discussions around the intricacies of managing a company's martech stack, campaign development, and marketing strategy creation. When I joined RocketReach, Staci helped me ramp and learn about all the great work her team has done. I was thoroughly impressed with her depth, dedication, thoughtfulness, expertise and professionalism. She has been amazing to work with and I would love to work with her and her team again!

Jennifer Chou · SVP, Marketing at RocketReach

Staci is a true professional marketer and she runs an amazing team that helped Verenia in our growth journey.

Vic Pellicano · CEO, Verenia

When I was with Sightline Systems heading up their sales and marketing activities, it was clear we needed a professional, no-nonsense marketing firm to help us build awareness, credibility and ultimately sales opportunities. I got that and much more from Staci and the team at UMW. During the evaluation process in selecting a marketing firm, it was clear how UMW would want to be integrated as our strategic partner. That set them apart. They proved that out immediately and consistently in the 3 years I worked with them. They re-imagined our website, our messaging, visibly stood up our thought leadership, and created blogs and collateral that resonated well throughout the industries we targeted. In addition to their creativity, their passion, and their collaboration, UMW was a fun company to work with.

Glenn Chamoff · Head of Sales, Sightline Systems

Staci stepped in on an interim basis to lead our marketing program. She did an excellent job kickstarting our overall program, coordinated between multiple agencies, and integrated directly into our leadership team. She helped tremendously strategically and operationally, and her team at UMW just get stuff done.

Scott Kim · CEO, RocketReach

Staci and her team bring energy, creativity and flawless execution to our GTM campaigns and events. With first hand experience over the past 3 years, I have seen her direct impact in driving Seeq's demand generation and partner marketing to deliver strong results. Staci and her team are outcome-driven and work seamlessly with our marketing team to deliver short and long term success that is sustainable.

Will Knight · VP of Partnerships, Seeq

As a one-person marketing team, I simply could not appreciate Staci & her team more! What started as a thorough strategy session turned into moving forward with a company rebrand. We had some very strict deadlines and lots of hoops to jump through, but Staci kept us moving forward without compromising time, budget or quality. I love what we created together and could not have done it without her support and experience!

Karrie Porter · Marketing and Communications Manager

Staci is exceptionally knowledgeable and provides a high level of service and support for all of our marketing efforts. Staci and her team take on a strategic and consultative approach when working with us and have been pivotal in executing our marketing initiatives.

Jennifer Bentzel · Marketing Director, Seeq

Your outcome, written next.

Tell me the business result you need. We'll figure out what marketing has to do to get there.

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