Smart Strategy, Rolled-Up Sleeves.
With 20+ years of experience and more battle-tested campaigns than I can count, I step in as your part-time marketing leader — aka Fractional CMO — to help you stop guessing and start scaling.
Whether you're launching, growing, or fixing a hot mess, I bring clarity, direction, and action (with zero fluff).
Hi, I’m Staci — Think of Me as Your Marketing GPS
I partner with founders and execs who are doing all the things and need a strategic co-pilot. My sweet spot? Helping ambitious brands untangle the marketing chaos, build strong foundations, and get measurable wins. I bring the big-picture thinking and in-the-weeds know-how to help you move fast and grow smart.
Strategy &
Leadership
Guiding your business with proven marketing direction, strategic clarity, and executive-level leadership.
Digital Growth & Performance
Drive revenue with performance marketing, digital campaigns, and SEO that connects and converts.
Creative Branding
& Execution
Stand out with compelling branding, efficient automation, and marketing tools that scale.
"Exceptionally knowledgeable and provides a high level of service and support for all of our marketing efforts. Staci and her team take on a strategic and consultative approach when working with us and have been a huge help with executing our marketing initiatives."
Jennifer Bentzel
Marketing Director, Seeq
"Staci and team were great to work with for us as a start-up company. They quickly got up to speed on our business and our industry and helped to build our marketing strategy. They were able to provide us with tangible tips to implement right away and discussed points that we had not considered."
Rory Rubin
CEO & Founder, Sustainable Imprints, Inc.
"When I was with Sightline Systems heading up their sales and marketing activities, it was clear we needed a professional, no-nonsense marketing firm to help us build awareness, credibility and ultimately sales opportunities. I got that and much more from Staci and the team."
Glenn Chamoff
Head of Sales & Marketing, Sightline Systems
"They are devoted to consistent reflection of results and redirection of strategy, consistently working to make sure we are growing and achieving results. They bring creative ideas to the table and help our team in better understanding the effect of a well-oiled full marketing funnel"
Joe Saunders
CEO, RunSafe Security
Staci has brought us into the current generation of marketing and we are very pleased with her efforts. She provides quality service and strategy."
Dave Lang
CFO, Mid Atlantic Industrial Equipment
A Fractional CMO (Chief Marketing Officer) is an experienced marketing leader who works with your business on a part-time or contract basis to develop and execute high-impact marketing strategies. You get executive-level expertise without the full-time salary commitment.
Fractional CMO services are valuable across a wide range of industries—including B2B tech, SaaS, manufacturing, professional services, healthcare, and more. Any business aiming for growth but lacking strategic marketing leadership can benefit.
A Fractional CMO helps growing businesses by building a clear, results-driven marketing strategy, aligning sales and marketing efforts, improving ROI, and guiding teams toward scalable growth—without the overhead of a full-time hire.
If your business is growing but your marketing lacks direction, or you’re not seeing results from current efforts, it may be time to bring in a Fractional CMO. This is especially true if you’re preparing for a launch, entering a new market, or needing leadership to manage a team or agency.
If you’re unsure which marketing channels to prioritize, lack a cohesive brand message, or your marketing efforts feel scattered, you likely need strategic support. A solid marketing strategy ensures every effort supports business goals and drives measurable outcomes.
Absolutely. A Fractional CMO is often brought in to lead, guide, and enhance the work of existing marketing teams. We collaborate to upskill, align, and execute effectively—without replacing your internal resources.
It starts with a conversation. We’ll review your goals, current marketing performance, and biggest challenges. From there, I’ll recommend a tailored engagement plan based on your business needs and priorities.
KPIs are tailored to your business but often include lead generation, conversion rates, marketing-qualified leads (MQLs), customer acquisition cost (CAC), customer lifetime value (CLTV), brand engagement, and ROI from campaigns.
Yes - many early-stage startups benefit from a Fractional CMO who can quickly establish foundational marketing strategies, brand positioning, and go-to-market plans without the cost of a full-time executive.
While strategy work starts immediately, meaningful results often begin to show within the first 30–90 days. Timelines vary depending on your goals, current marketing maturity, and the scope of the work involved.