Whengrowthstalls,Ihelpfoundersturnmarketingintoa predictable revenue engine.
When growth stalls, marketing stops producing pipeline, or your team needs executive leadership, I step in to build the strategy, lead the team, and create a predictable revenue engine — without the cost of a full-time CMO.
Your Marketing Doesn't Need More Activity.
It Needs Leadership.
Most founders don't call me because they need someone to run campaigns.
They call when:
- Growth has slowed.
- Marketing isn't producing pipeline.
- Product and marketing aren't aligned.
- You're preparing to raise capital.
- You're entering a new market.
- You're replacing a CMO.
That's exactly where I do my best work.
Built for the companies scaling next.
- Founder-led companies
- Series A-C startups
- Private equity-backed businesses
- B2B SaaS
- Cybersecurity
- Professional Services
- Industrial Technology
- Manufacturing Technology
- Companies with $2M–$50M in revenue
- Teams of 10–250 employees
If this sounds like your business, we're probably a good fit.
How We Work Together
Three ways companies hire me.
Pick the one that fits your stage. Every engagement starts the same way — a strategy conversation about where growth is stuck.
01
FlagshipFractional Head of Marketing
Ongoing · 1–2 days per week · 6-mo. minimum
Best forFounder-led B2B companies with one or two marketers who need an executive to own strategy, team, and revenue.
- Includes
- Executive leadership at the table
- Marketing & GTM strategy
- Team, agency, and vendor management
- Budget & KPI ownership
- Weekly leadership cadence
- Board & investor reporting
02
Strategic Marketing Projects
Fixed-scope sprints · 2–6 weeks
Best forCompanies not ready for ongoing help but need positioning, GTM, demand gen, or AI strategy done right — once.
- Includes
- Marketing Audit & Roadmap
- Go-to-Market Strategy
- Product Marketing Sprint
- Demand Generation Strategy
- Founder Messaging Intensive
- AI Marketing Strategy
03
Executive Advisory
Twice monthly · CEO-facing
Best forCEOs who want ongoing strategic guidance on marketing decisions, hires, and GTM — without execution.
- Includes
- Two working sessions per month
- On-call for board & hiring decisions
- Positioning & GTM decision support
- Vendor and specialist referrals
- Async strategy reviews
The Work
Is this what you're dealing with?
Not services. Business problems. If two or three of these feel too familiar, we should talk.
Growth
- Pipeline has stalled.
- Revenue is flat.
- CAC keeps climbing.
- Marketing spend isn't tied to results.
Team
- Founder is still owning marketing.
- One or two marketers need executive leadership.
- There's no marketing roadmap.
- You can't justify a $300k+ CMO — yet.
Go-to-Market
- The product isn't landing with buyers.
- Sales and marketing are disconnected.
- You're launching a new product or market.
- You're prepping to raise or replace a CMO.
Why Me
Not another set of recommendations.
Most consultants deliver recommendations. Agencies deliver campaigns.
I step into the business.
I work with founders, sales, product, customer success, and the marketing team to make better decisions, establish priorities, and build the systems that keep producing long after I'm gone.
If I'm doing my job well, you eventually won't need me anymore. That's the goal.
A Few Beliefs
I have opinions. You should know them.
Most companies don't have a marketing problem — they have a positioning problem.
Marketing should own revenue, not lead volume.
Product-market fit matters more than campaign optimization.
AI doesn't replace strategy. It accelerates the execution of one.
Marketing and sales should never operate separately.
Founders shouldn't be the marketing department forever.
Industries
Sectors I work in across the site
Most prospects want to know one thing first: have you worked in my world? The answer is yes.
Founders don't need more marketing. They need a sharper story, a commercial system that runs without them, and someone who's been in the seat before.
Clarity first.
Positioning, buyer, and category before tactics. Always.
Executive operator.
I sit at the leadership table and own the outcome — not the deck.
Built to outlast me.
You graduate to a full-time CMO with a commercial engine already running.
Quiet work. Loud results.
How I Work With Founders
Six ways an executive at the table shows up as business results.
The CMO seat, without the full-time cost. I sit at the leadership table and own the commercial engine — strategy, team, budget, and the revenue numbers reported back to the board.
- Commercial strategy & KPI ownership
- Team leadership & cross-functional alignment
- Executive & board reporting
- Direct revenue accountability
20+
Years Executive Marketing Leadership
4
SVP / CMO Seats
8
Years as Award-Winning Agency Founder
B2B
Tech, Cybersecurity & Industrial Focus
In their words
Staci is the definition of a full stack marketing exec. She easily navigates the intricacies of managing a company's martech stack, campaign development, and marketing strategy creation. I was thoroughly impressed with her depth, dedication, thoughtfulness, expertise and professionalism.
In their words
Staci brings a combination of strategic marketing expertise, sales acumen, and executive leadership. She has an exceptional ability to understand complex technologies, translate them into compelling market narratives, and build programs that drive measurable business results. During her time at RunSafe, she transformed marketing into a significant contributor to pipeline growth, strengthened our market position, led a successful rebrand, and built a scalable marketing foundation that continues to support the company's growth.
In their words
SkyIO's rebrand was a pivotal moment for our organization, and Staci played a key role in its success. She guided us through the process with strategic insight, strong project management, and a clear understanding of our goals. Despite a demanding timeline, she kept the project on time and on budget, while ensuring every decision remained aligned with our vision. In the end, we feel she perfectly captured the feeling, values and aspiration of our team. The result was a brand that genuinely reflects who we are today and where we are headed.
Two seats open for Q3.
Fractional CMO leadership, a 90-day Foundation Sprint, or executive advisory. Start with a strategy conversation about where growth is stuck.
Book a Strategy Conversation