Whengrowthstalls,Ihelpfoundersturnmarketingintoa predictable revenue engine.
I work alongside founders and CEOs to clarify positioning, build go-to-market strategy, align sales and marketing, and create the systems that drive predictable pipeline — without the cost of a full-time CMO.
Your Marketing Doesn't Need More Activity.
It Needs Leadership.
Most founders don't call me because they need someone to run campaigns.
They call when:
- Growth has slowed.
- Marketing isn't producing pipeline.
- Product and marketing aren't aligned.
- You're preparing to raise capital.
- You're entering a new market.
- You're replacing a CMO.
That's exactly where I do my best work.
Built for the companies scaling next.
- Founder-led companies
- Series A-C startups
- Private equity-backed businesses
- B2B SaaS
- Cybersecurity
- Professional Services
- Industrial Technology
- Manufacturing Technology
- Companies with $2M–$50M in revenue
- Teams of 10–250 employees
If this sounds like your business, we're probably a good fit.
The Work
What founders actually hire me to fix.
Not services. Business problems. If two or three of these feel too familiar, we should talk.
- Growth has stalled and no one can pinpoint why.
- Marketing isn't producing pipeline that keeps pace with sales.
- The founder is still leading marketing — and it's a bottleneck.
- Sales blames marketing. Marketing blames sales.
- No one actually owns go-to-market.
- Positioning doesn't resonate with buyers anymore.
- The team is busy but not moving the business.
- You need an executive at the table but can't justify $350k+.
- You're preparing to raise, enter a new market, or replace a CMO.
Why Me
Not another set of recommendations.
Most consultants deliver recommendations. Agencies deliver campaigns.
I step into the business.
I work with founders, sales, product, customer success, and the marketing team to make better decisions, establish priorities, and build the systems that keep producing long after I'm gone.
If I'm doing my job well, you eventually won't need me anymore. That's the goal.
A Few Beliefs
I have opinions. You should know them.
Most companies don't have a marketing problem — they have a positioning problem.
Marketing should own revenue, not lead volume.
Product-market fit matters more than campaign optimization.
AI doesn't replace strategy. It accelerates the execution of one.
Marketing and sales should never operate separately.
Founders shouldn't be the marketing department forever.
Industries
Sectors I work in across the site
Most prospects want to know one thing first: have you worked in my world? The answer is yes.
Founders don't need more marketing. They need a sharper story, a commercial system that runs without them, and someone who's been in the seat before.
Clarity first.
Positioning, buyer, and category before tactics. Always.
Executive operator.
I sit at the leadership table and own the outcome — not the deck.
Built to outlast me.
You graduate to a full-time CMO with a commercial engine already running.
Quiet work. Loud results.
How I Work With Founders
Six ways an executive at the table shows up as business results.
The CMO seat, without the full-time cost. I sit at the leadership table and own the commercial engine — strategy, team, budget, and the revenue numbers reported back to the board.
- Commercial strategy & KPI ownership
- Team leadership & cross-functional alignment
- Executive & board reporting
- Direct revenue accountability
20+
Years Executive Marketing Leadership
4
SVP / CMO Seats
8
Years as Award-Winning Agency Founder
B2B
Tech, Cybersecurity & Industrial Focus
In their words
Staci is the definition of a full stack marketing exec. She easily navigates the intricacies of managing a company's martech stack, campaign development, and marketing strategy creation. I was thoroughly impressed with her depth, dedication, thoughtfulness, expertise and professionalism.
In their words
Staci brings a combination of strategic marketing expertise, sales acumen, and executive leadership. She has an exceptional ability to understand complex technologies, translate them into compelling market narratives, and build programs that drive measurable business results. During her time at RunSafe, she transformed marketing into a significant contributor to pipeline growth, strengthened our market position, led a successful rebrand, and built a scalable marketing foundation that continues to support the company's growth.
In their words
SkyIO's rebrand was a pivotal moment for our organization, and Staci played a key role in its success. She guided us through the process with strategic insight, strong project management, and a clear understanding of our goals. Despite a demanding timeline, she kept the project on time and on budget, while ensuring every decision remained aligned with our vision. In the end, we feel she perfectly captured the feeling, values and aspiration of our team. The result was a brand that genuinely reflects who we are today and where we are headed.
Two seats open for Q3.
Fractional CMO leadership, a 90-day Foundation Sprint, or executive advisory. Start with a strategy conversation about where growth is stuck.
Book a Strategy Conversation