About Staci Cretu, MS.
With over 20 years of experience in integrated marketing communications, I help brands find the story and medium that best fits their unique identity and objectives. I emphasize the importance of connecting every piece of marketing, branding, or advertising to ensure a cohesive integrated marketing communications plan is in place.
I'm not here to waste time. As a strategic marketing consultant, I develop compelling marketing programs that generate results.
I've led successful marketing programs with dynamic teams across various industries and organizations, providing me with a marketing perspective and background that effectively supports my clients in both marketing and sales enablement.
My greatest strengths are my outside-the-box creativity, drive, and leadership, which I bring to every challenge.
"Uncommon Marketing Works is exceptionally knowledgeable and provides a high level of service and support for all of our marketing efforts. Staci and her team take on a strategic and consultative approach when working with us and have been a huge help with executing our marketing initiatives."
Jennifer Bentzel
Marketing Director, Seeq
"Uncommon has been instrumental in the strategy and execution of Seeq's Partner Marketing program from its inception in 2019. They have helped Seeq build a solid marketing foundation for our partners assisting Seeq in generating 20% of revenue and 50% of its new customers in 2021."
Elise Belcastro
Partner Marketing Manager, Seeq
"Staci and her team bring energy, creativity and flawless execution to our GTM campaigns and events. With first hand experience over the past 3 years, I have seen her direct impact in driving Seeq's demand generation and partner marketing to deliver strong results. Staci and her team are outcome-driven and work seamlessly with our marketing team to deliver short and long term success that is sustainable."
Will Knight
Head of Partner Sales, Seeq
"Staci and team were great to work with for us as a start-up company. They quickly got up to speed on our business and our industry and helped to build our marketing strategy. They were able to provide us with tangible tips to implement right away and discussed points that we had not considered. They were very responsive when it came to communicating with us, setting up check-in meetings, keeping us abreast on tasks and time spent, and helping us to meet deadlines. We would recommend working with them no matter what kind of business and size."
Rory Rubin
CEO & Founder, Sustainable Imprints, Inc.
"When I was with Sightline Systems heading up their sales and marketing activities, it was clear we needed a professional. no-nonsense marketing firm to help us build awareness, credibility and ultimately sales opportunities. I got that and much more from Staci and the team at UMW. During the evaluation process in selecting a marketing firm, it was clear how UMW would want to be integrated as our strategic partner. That set them apart. They proved that out immediately and consistently in the 3 years I worked with them. They re-imagined our website, our messaging, visibly stood up our thought leadership, and created blogs and collateral that resonated well throughout the industries we targeted. In addition to their creativity, their passion, and their collaboration, UMW was a fun company to work with."
Glenn Chamoff
Head of Sales & Marketing, Sightline Systems
"We had an idea and concept for our company, Uncommon Marketing helped us breathe life into it. Working with Staci and her team was an amazing experience from start to finish and worth every penny. Our logo says so much about what we want to be for our clients and we have Uncommon Marketing to thank for helping us articulate that through our branding."
Jesse Biretz
President, Central Penn Insurance Partners
"Out of all of the marketing services that UMW has provided for my team at RunSafe, I appreciate their passion the most. They are devoted to consistent reflection of results and redirection of strategy, consistently working to make sure we are growing and achieving results. They bring creative ideas to the table and help our team in better understanding the effect of a well-oiled full marketing funnel"
Joe Saunders
CEO, RunSafe Security
"Uncommon Marketing Works came highly recommended to us. Staci has brought us into the current generation of marketing and we are very pleased with her efforts. She provides quality service and strategy."
Dave Lang
CFO, Mid Atlantic Industrial Equipment
"Uncommon Marketing Works approaches each task with energy and enthusiasm and constantly looks for new and improved ways to approach our marketing efforts."
Allan Galbraith
President, Galbraith/Pre-Design
Client Testimonials
Westfalia Technologies, Inc.
Marketing & Communications Manager
July 2012 - September 2016
July 2012 - September 2016
As Interim Chief Marketing Officer at RocketReach, I help develop and implement marketing plans both for new and existing markets, monitor results to optimize sales to ensure a highly favorable ROI, and provide brand oversight.
Interim Head of Marketing
RocketReach
August 2022 - June 2023
Linarc Inc.
Fractional CMO
March 2023 - April 2024
As a marketing advisor for Haystack, I provide strategic marketing oversight for CyberGEN.IQ’s unique ability to uncover hidden gems in the candidate pool, leveraging this narrative to appeal to companies seeking to enhance their cybersecurity teams while committing to equitable hiring practices. By highlighting success stories and demonstrating the tangible impact of CyberGEN.IQ in identifying and nurturing cyber talent, we aim to position Haystack Solutions as a pioneer in inclusive and efficient cybersecurity hiring.
Haystack Solutions
Marketing Advisor
December 2024 - Present
Founder/CEO
Uncommon Marketing Works
Uncommon Marketing Works is an experience-driven boutique marketing agency focused on helping high-growth businesses increase revenue through proven marketing strategies.
September 2016 - June 2024
SVP & CMO
As SVP & CMO at RunSafe Security, I play a pivotal role in transforming the landscape of cybersecurity through strategic marketing, innovation, and a clear, persuasive communication strategy that secures and advances the company’s position in the industry. I will steer the company's marketing initiatives to bolster its position as a leader in cybersecurity, focusing on protecting the nation's critical infrastructure.
May 2024 - Present
RunSafe Security Inc.
Marketing Advisor
December 2022 - April 2024
As a Marketing Advisor at RunSafe Security, a pioneer in protecting the Software Supply Chain from cyber threats, I advise on overall marketing strategy and branding campaigns, boosting the company's visibility. By curating tailored marketing strategies and authoritative content, I work closely with RunSafe's industry leadership to foster a strong partnership. I will directly with the CEO to provide strategic input and performance evaluations to help progress the company's marketing and solidify its esteemed market position.
Advertising and Public Affairs Chief
US Army
June 2009 - July 2012
Experience
Experience
Fractional CMO