About
The executive founders
bring in when marketing has
stopped producing revenue.
Staci Cretu
Founder
I didn't set out to become a fractional executive.
It happened because founders kept asking for help after they'd outgrown their agencies but weren't ready for a full-time CMO.
What they needed wasn't another marketing plan. They needed someone who could sit at the leadership table, make the hard decisions, work across product and sales and customer success, and help the business grow. That's the role I play today.
Twenty years in, that experience is stitched together from SVP and CMO seats at venture-backed cybersecurity and SaaS companies, eight years running an award-winning agency, marketing leadership across B2B SaaS, cybersecurity, professional services, industrial, architecture, healthcare, construction, and manufacturing — and a decade in government leadership before any of it. I've rebuilt marketing organizations from scratch. I've also inherited them mid-crisis and made them accountable to revenue.
Founders bring me in when marketing has stopped producing business results — when the pipeline has stalled, when positioning no longer resonates, when the marketing team is busy but not moving the business, or when they're preparing to raise, expand, or replace a CMO.
If I'm doing my job well, you eventually won't need me. That's the goal.
Why me
Not another set of recommendations.
Most consultants deliver recommendations. Agencies deliver campaigns.
I step into the business.
I work with founders, sales, product, customer success, and the marketing team to make better decisions, establish priorities, and build the systems that keep producing long after I'm gone. Not a deliverable to file away. A commercial engine your team can run without me.
Philosophy
Marketing should make decisions easier. Not create more work.
If your team can't explain why revenue is growing — or isn't — marketing isn't doing its job.
That's why every engagement starts with clarity. Before campaigns. Before channels. Before tactics.
Because execution only works once everyone agrees where you're going.
Industries
Sectors I work in across the site
Most prospects want to know one thing first: have you worked in my world? The answer is yes.
The long version
2024–Present
Fractional CMO & Executive Growth Operator
Staci Cretu Consulting
Sit at the leadership table with founders and CEOs to clarify positioning, align sales and marketing on one revenue plan, and build the commercial systems that produce predictable growth across B2B technology, cybersecurity, SaaS, and professional services.
Jun 2026–Present
Advisory Board Member
RunSafe Security
Provide strategic counsel to the CEO and leadership team on corporate growth strategy, market positioning, go-to-market execution, and commercialization initiatives. Advise on marketing, customer acquisition, partnership development, and revenue acceleration strategies while supporting the company's continued expansion within critical infrastructure and cybersecurity markets.
2024–2026
SVP & Chief Marketing Officer | Go-to-Market & Growth Marketing
RunSafe Security
Lead global marketing strategy, demand generation, product marketing, communications, and revenue alignment for a cybersecurity company protecting embedded systems and critical infrastructure. Partner directly with executive leadership to drive growth, category leadership, and market expansion.
2026–Present
Founder
The Living Kindness Fund
The Living Kindness Fund was founded by Mary Cretu's family and loved ones, inspired by her lifelong devotion to generosity, protection, and showing up for others when it mattered most. Guided by trusted advisors and formed in partnership with The Foundation for Enhancing Communities and its Board of Directors, the fund is rooted in strong stewardship, compassion, and a shared commitment to turning kindness into meaningful support for those in need. LivingKindnessFund.com
2016–2024
Founder | Fractional Head of Marketing & Marketing Strategy Consultant
Uncommon Marketing Works
Founded and scaled an award-winning inbound marketing agency serving B2B technology, professional services, and growth-stage companies. Led strategy, client growth, team development, and revenue operations while helping organizations strengthen positioning and accelerate growth.
2021–2024
Fractional & Interim Marketing Leadership
Linarc—Fractional Head of Marketing
RocketReach—Interim Head of Marketing
Leadership Connect—Fractional Head of Marketing
RunSafe Security—Marketing Advisor
Provided executive marketing leadership, demand generation strategy, product marketing guidance, and go-to-market planning for high-growth technology organizations.
2012–2016
Marketing Director
Westfalia Technologies
Directed marketing strategy for a global warehouse automation and logistics technology company, introducing modern marketing technologies and revenue-focused programs.
2007–2012
Chief, Advertising & Public Affairs
U.S. Army
Led recruiting advertising initiatives throughout Pennsylvania while serving as spokesperson and public affairs advisor. Developed expertise in leadership, communications, strategic planning, and stakeholder engagement.
Recognition
Awards from the Uncommon Marketing Works years.
A handful of honors recognizing the agency's creative work and industry impact between 2022 and 2023.
Inc. Power Partner
2023
MarCom Platinum Winner
2023
MUSE Creative Awards Gold Winner
2023
MarCom Platinum Winner
2022
In practice
The work is mostly listening, writing things down, and deleting half of them.
Tools & Platforms
The stack I work in.
Twenty years of pattern-matching across the platforms B2B teams actually use. Below is the working set — not exhaustive, just honest.
CRM & Sales
Marketing Automation
Contact Databases
ABM & Intent
Outbound
SEO & Intelligence
Content & Design
AI
In their words
Staci stepped in on an interim basis to lead our marketing program. She did an excellent job kickstarting our overall program, coordinated between multiple agencies, and integrated directly into our leadership team. She helped tremendously strategically and operationally, and her team at UMW just get stuff done.
In their words
Staci is a true professional marketer and she runs an amazing team that helped Verenia in our growth journey.
Let's see if we're a fit.
A strategy conversation is the fastest way to find out. Tell me where growth is stuck.
Book a Strategy Conversation